olivia mcdonald

Freelance Writing & Content Creation Services

Olivia McDonald
Get to know me!

I’m Olivia – a copywriter, marketer, blog owner, compulsive traveller and almond croissant connoisseur. 

Hailing from the Sunshine State in the land down under, I’ve always been a serial overachiever, and I don’t plan on changing that anytime soon. 

From representing Australia in water polo to achieving Academic Excellence awards every semester at university, I aim to meet and exceed every challenge that is in front of me. Needless to say, I keep myself very busy.

With dual degrees in Business and Information Technology, I’ve contributed to some of Brisbane’s top companies, including TechnologyOne and Flight Centre Travel Group. My skill set spans community management, campaign management, digital marketing, and copywriting.

And now? I’ve ditched the training wheels and left the cozy corporate world behind to embrace the freedom and excitement of a freelancing career.

Work with me!

Services

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Portfolio

The Blonde Abroad

Currently, I’m working part-time as the Blog Manager for The Blonde Abroad, an award-winning travel site that reaches over 280,000 monthly readers. My role includes updating old content for relevancy, SEO, and affiliate marketing, creating Pinterest pins, scheduling social media posts, and writing new content. 

Shades of Summr
Shades of Summr

For this project, I was tasked with creating a blog post for a small creator, drawing from my personal travel experiences. Within a week of publication, the post claimed its spot on the first page of Google search results. This rapid rise to the top reflects not only the quality of the content but also its ability to resonate with readers and search engines alike. It’s a testament to the effectiveness of combining authentic storytelling with strategic optimization techniques.

Always on the Shore
Always on the Shore

I collaborated with a creator to develop a series of blog posts aimed at generating affiliate revenue by promoting local tours. Each post was crafted to highlight unique and engaging tour experiences, enticing readers to book through affiliate links. At the creator’s request, I ensured all posts were optimized using RankIQ, a search optimization tool.

Bae Area & Beyond

Drawing from my travels to San Francisco, I created a blog post recommending the best areas and hotels to stay in without a car. The post provides detailed recommendations on convenient and vibrant areas to stay in, offering insights into local attractions, public transportation options, and amenities. It serves as a practical guide for travellers seeking a car-free experience, ensuring they can make the most of their visit to this iconic city.

Corporate Traveller 

As a Customer Campaign Manager, I lead the creation of a digital magazine tailored to our tiered loyalty program. Tasked with producing three distinct magazines each month, I ensured that content was specifically customized for each tier, delivering personalized value to our customers. My role encompassed: briefing designers and copywriters to bring creative visions to life, sourcing engaging case studies and compelling stories, meticulously editing content to maintain high standards, and overseeing both digital and print distribution. 

These magazines are an exclusive benefit for customers as part of an industry-first program. Please contact me to preview a copy.

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