Freelance Writing & Content Creation Services
I’m Olivia – a writer, marketer, blog owner, compulsive traveller and almond croissant connoisseur.
Hailing from the Sunshine State in the land down under, I’ve always been a serial overachiever, and I don’t plan on changing that anytime soon.
From representing Australia in water polo to building a thriving marketing career, I’ve channeled my competitive spirit into everything I do. My focus now? Collaborating with dream clients and consistently surpassing their expectations.
Armed with dual degrees in Business (Marketing) and Information Technology, I’ve made my mark at some of Brisbane’s top companies, including TechnologyOne and Flight Centre Travel Group. Along the way, I’ve honed my expertise in campaign management, SEO, and content writing.
Whether it’s crafting compelling copy or optimising for search engines, I’m here to help your brand shine even brighter.
Services
SEO Blog Articles
From keyword research and outlining to drafting, proofing, and interlinking, creating blog posts that rank on the first page of Google is my bread and butter. With my expertise, you’ll start driving more traffic without spending a dime on advertising. Talk about winning!
Social Media Content Creation
TikTok videos (yes, I’ve had quite the success with viral vids), Instagram reels, stories, posts, LinkedIn articles – you name it, I do it and I do it well. Looking for someone to feature in your videos? While I’m no Kim Kardashian, I’m no stranger to speaking to a camera.
Emails & Newsletters
Struggling to get email opens or simply don’t have time to spend drafting weekly newsletters that connects with your audience ? That’s where I come in! My secret sauce to improving any email strategy? Personalisation through segmentation and automation. Plus, I can create a killer freebie opt-in that drives subscriptions faster than anyone can find the unsubscribe button.
Editing & Updating
Need a little finessing or perhaps an eagle eye to spot those typos? I’m your girl. Have a stack of old content on your site that hasn’t been looked at for years? I’ll give it the TLC it needs – because even your forgotten blog posts deserve a second chance, right? I’ll refresh it to make it relevant to the times and optimise it for SEO. Who needs new content when you’re already sitting on a goldmine?
*All services can be packaged and customised to meet your individual needs.
Portfolio
I managed the production of Talentpath’s annual Talent Guide, a high-value print and digital resource packed with insightful talent interviews, industry statistics, and more. From conducting 32 in-depth interviews and writing all the copy to creating engaging marketing collateral, I ensured the guide resonated with both clients and candidates and generated new leads. This project not only reinforced Talentpath’s position as a thought leader in talent acquisition and retention but is also set to drive new client engagements throughout the financial year.
Currently, I’m working part-time as the Blog Manager for The Blonde Abroad, an award-winning travel site that reaches over 280,000 monthly readers.
My role includes updating old content for relevancy, SEO, and affiliate marketing, creating Pinterest pins, scheduling social media posts, and writing new content.
As a Customer Campaign Manager, I lead the creation of a digital magazine tailored to our tiered loyalty program. Tasked with producing three magazines each month, I ensured that content was specifically customised for each tier. My role encompassed: briefing designers and copywriters to bring creative visions to life, sourcing engaging case studies and compelling stories, meticulously editing content to maintain high standards, and overseeing both digital and print distribution.
These magazines are an exclusive benefit for customers as part of an industry-first program. Please contact me to preview a copy.
Drawing from my travels to San Francisco, I created a blog post recommending the best areas and hotels to stay in without a car. The post provides detailed recommendations on convenient and vibrant areas to stay in, offering insights into local attractions, public transportation options, and amenities. It serves as a practical guide for travellers seeking a car-free experience, ensuring they can make the most of their visit to this iconic city.
For this project, I was tasked with creating a blog post for a small creator, drawing from my personal travel experiences. Within a week of publication, the post claimed its spot on the first page of Google search results. This rapid rise to the top reflects not only the quality of the content but also its ability to resonate with readers and search engines alike. It’s a testament to the effectiveness of combining authentic storytelling with strategic optimisation techniques.
I collaborated with a creator to develop a series of blog posts aimed at generating affiliate revenue by promoting local tours. Each post was crafted to highlight unique and engaging tour experiences, enticing readers to book through affiliate links. At the creator’s request, I ensured all posts were optimised using RankIQ.
